Greatness Public Relations

Greatness Public Relations delivers qualified communication to qualified customers. Our clients are companies and organisations committed to attract and maintain the interest of media, politicians, influencers and other opinionleaders in society. Greatness Public Relations is proud to be a part of their clients' engagement and dedicated to achieving their business objectives.

Providing Support

From the beginning of Greatness Public Relations's company history we have been appointed by organisations with various needs and objectives, although the core of our mission remains unchanged- creating an influence. No man is an island and neither is an organisation, which is why Public Relations is an essential aspect of an organisation's strategy in its capability to create and maintain valuable relationships long-term as well as communicating with and influencing the right recipient.

Greatness

Our name is a reflection of our values and the activities we perform. Greatness is a word with a historic significance - the name illustrates uniqueness and therefore we see it as our mission to find the unique aspects of each of our clients and their business activities, and to apply these to the right context. Our ambition is to fill the word Greatness with meaning as to represent modesty, generosity and the ability to recognize greatness in others.

Our services

Public Relations, PR, is the practice of managing the flow of information and the professional relationships an organisation has with its internal and external environment. Organisations that take an active interest in PR ensure that stakeholders have access to information that gives an accurate and favourable image of the company.

Greatness PR offers Strategic Communications Planning that places a large emphasis on the transfer of strategy into action through the implementation of lasting and effective measures. Our mission with PR is to promote the key interests of our clients in order to generate long-term profitability and growth for the organisation. A co-operation with Greatness PR will signify a professional partnership that provides the client with qualified advice on decisions concerning strategy and how to best handle matters of press, lobbying and communication.

Strategic Communication

Greatness Public Relations offers consulting in Strategic Communications aimed at the Executive level of the organisation. Our consultants will provide managers with professional guidance and targeted solutions to help devise and implement a Communications Strategy and successfully achieve the organisation's goals in both the public and private sector.

Public Affairs

Public opinion is constituted by the views, values and experiences of several individuals. To facilitate the process of understanding how public opinion is created Greatness will map out key issues and contributors in the public debate, helping the client navigate this important area of influence.

Media Relations

Creating mutual trust between an organisation and the media can be achieved through establishing long-term relationships that are equally beneficial for the involved participants. Managing press and publicity is a complex process where each instance requires specifically tailored strategies. Greatness PR offers knowledge on the nature of Media Relations- the crucial elements of a news story and how it is created, information on media contacts and how to establish an open and straight-forward dialogue with editorial media.

Reputation Management

A strong and positive reputation is often an organisation's most valuable asset. Developing strategies to establish, maintain and protect the corporate reputation is therefore of high priority, particularly in a challenging business environment. Greatness Public Relations will provide the client with a deep understanding of the most important drivers of Corporate Reputation, covering areas of Personal PR, Crisis and Risk Communication.

Personal PR

The CEO and Executive Management constitute an important part of an organisation's overall reputation as they are the outward representatives of an organisation and its business activities. Greatness' Personal PR strategy includes methods to map out unique strengths and abilities in individuals and enhance and communicate these as part of a long-term positioning strategy. Our work aims to create and maintain positive images and a long-term positioning of key individuals in the organisation.

Crisis and Risk Communication

Sudden internal or external changes often create a large and urgent need for information. Greatness Public Relations offers advice on how to predict and manage issues and negative events affecting reputation, and how to control the flow of information in unexpected matters or circumstances. Our consultants will create and communicate reassuring and trustworthy messages to the organisations interests aiming to safeguard reputation by steering the public debate in a positive direction.

Event Management

Creating events for networking is a crucial component of an organisations PR strategy as these occasions present an opportunity to expand the existing group of contacts and assists in communicating a message to the right recipients. Greatness offers strategic advice at the prospect of a large event and assumes comprehensive responsibility regarding planning and implementation of related activities.

Our areas of expertise

Political week in Visby - Almedalsveckan

Almedalsveckan is one of Sweden's most important political arenas where politicians, opinion leaders, communication experts and decisions makers come together. We have been present during Almedalsveckan for ten years and can offer extensive knowledge and strategic solutions for business or organisations that are interested of taking part.

CSR

In order to become a strong, profitable and innovative business with good reputation organisations need to take responsibility for their actions. CSR has become an important factor for businesses and we can offer you strategic consulting which is profitable for both the business and the environment. We do not see CSR as something that has do be done because everyone else is doing it. CSR should be used as a key factor for a successful business.

The Gothenborg Book Fair - Bok och Biblioteksmässan

The fair has been around for more then a quarter of a century and has become an important arena for Sweden culture. We have substanial knowledge and long experience of the fair and can offer strategic guidance for your presence at the fair. No matter if you are a publishing company, writter, magazine, lecturer or visitor.