Greatness Public Relations
Greatness Public Relations delivers qualified communication to
qualified customers. Our clients are companies and organisations
committed to attract and maintain the interest of media,
politicians, influencers and other opinionleaders in society.
Greatness Public Relations is proud to be a part of their clients'
engagement and dedicated to achieving their business
objectives.
Providing Support
From the beginning of Greatness Public Relations's company
history we have been appointed by organisations with various needs
and objectives, although the core of our mission remains unchanged-
creating an influence. No man is an island and neither is an
organisation, which is why Public Relations is an essential aspect
of an organisation's strategy in its capability to create and
maintain valuable relationships long-term as well as communicating
with and influencing the right recipient.
Greatness
Our name is a reflection of our values and the activities we
perform. Greatness is a word with a historic significance - the
name illustrates uniqueness and therefore we see it as our mission
to find the unique aspects of each of our clients and their
business activities, and to apply these to the right context. Our
ambition is to fill the word Greatness with meaning as to represent
modesty, generosity and the ability to recognize greatness in
others.
Our services
Public Relations, PR, is the practice of managing the flow of
information and the professional relationships an organisation has
with its internal and external environment. Organisations that take
an active interest in PR ensure that stakeholders have access to
information that gives an accurate and favourable image of the
company.
Greatness PR offers Strategic Communications Planning that
places a large emphasis on the transfer of strategy into action
through the implementation of lasting and effective measures. Our
mission with PR is to promote the key interests of our clients in
order to generate long-term profitability and growth for the
organisation. A co-operation with Greatness PR will signify a
professional partnership that provides the client with qualified
advice on decisions concerning strategy and how to best handle
matters of press, lobbying and communication.
Strategic Communication
Greatness Public Relations offers consulting in Strategic
Communications aimed at the Executive level of the organisation.
Our consultants will provide managers with professional guidance
and targeted solutions to help devise and implement a
Communications Strategy and successfully achieve the organisation's
goals in both the public and private sector.
Public Affairs
Public opinion is constituted by the views, values and
experiences of several individuals. To facilitate the process of
understanding how public opinion is created Greatness will map out
key issues and contributors in the public debate, helping the
client navigate this important area of influence.
Media Relations
Creating mutual trust between an organisation and the media can
be achieved through establishing long-term relationships that are
equally beneficial for the involved participants. Managing press
and publicity is a complex process where each instance requires
specifically tailored strategies. Greatness PR offers knowledge on
the nature of Media Relations- the crucial elements of a news story
and how it is created, information on media contacts and how to
establish an open and straight-forward dialogue with editorial
media.
Reputation Management
A strong and positive reputation is often an organisation's most
valuable asset. Developing strategies to establish, maintain and
protect the corporate reputation is therefore of high priority,
particularly in a challenging business environment. Greatness
Public Relations will provide the client with a deep understanding
of the most important drivers of Corporate Reputation, covering
areas of Personal PR, Crisis and Risk Communication.
Personal PR
The CEO and Executive Management constitute an important part of
an organisation's overall reputation as they are the outward
representatives of an organisation and its business activities.
Greatness' Personal PR strategy includes methods to map out unique
strengths and abilities in individuals and enhance and communicate
these as part of a long-term positioning strategy. Our work aims to
create and maintain positive images and a long-term positioning of
key individuals in the organisation.
Crisis and Risk Communication
Sudden internal or external changes often create a large and
urgent need for information. Greatness Public Relations offers
advice on how to predict and manage issues and negative events
affecting reputation, and how to control the flow of information in
unexpected matters or circumstances. Our consultants will create
and communicate reassuring and trustworthy messages to the
organisations interests aiming to safeguard reputation by steering
the public debate in a positive direction.
Event Management
Creating events for networking is a crucial component of an
organisations PR strategy as these occasions present an opportunity
to expand the existing group of contacts and assists in
communicating a message to the right recipients. Greatness offers
strategic advice at the prospect of a large event and assumes
comprehensive responsibility regarding planning and implementation
of related activities.
Our areas of expertise
Political week in Visby - Almedalsveckan
Almedalsveckan is one of Sweden's most important political
arenas where politicians, opinion leaders, communication experts
and decisions makers come together. We have been present during
Almedalsveckan for ten years and can offer extensive knowledge and
strategic solutions for business or organisations that are
interested of taking part.
CSR
In order to become a strong, profitable and innovative business
with good reputation organisations need to take responsibility for
their actions. CSR has become an important factor for businesses
and we can offer you strategic consulting which is profitable for
both the business and the environment. We do not see CSR as
something that has do be done because everyone else is doing it.
CSR should be used as a key factor for a successful business.
The Gothenborg Book Fair - Bok och Biblioteksmässan
The fair has been around for more then a quarter of a century
and has become an important arena for Sweden culture. We have
substanial knowledge and long experience of the fair and can offer
strategic guidance for your presence at the fair. No matter if you
are a publishing company, writter, magazine, lecturer or
visitor.
Contact us
Greatness Public Relations AB
Kornhamnstorg 61
111 27 Stockholm
Sweden
Telephone +46 8 678 60 03
Fax +46 8 678 81 14
E-mail

Cecilia Wassaether
CEO
Mobile +46 70 428 22 00
E-mail to

Arne Modig
Analyst
Mobile +46 721 64 55 42
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Sofia Ruhne
Consultant
Mobile +46 73 511 00 45
E-mail to

Sofie Bachrach
Consultant
Mobile+46 70 826 24 21
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Charlotta Åsell
Consultant
Mobile +46 707 45 66 06
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Leonard Abrahamsson
Junior consultant
Mobile +46 73 636 05 46
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Magnus Höger
Research
Mobile +46 70 917 16 41
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