Greatness Public Relations delivers qualified communication to qualified customers. Our clients are companies and organisations committed to attract and maintain the interest of media, politicians, influencers and other opinionleaders in society. Greatness PR is proud to be a part of their clients' engagement and dedicated to achieving their business objectives.

Providing Support

From the beginning of Greatness PR's company history we have been appointed by organisations with various needs and objectives, although the core of our mission remains unchanged- creating an influence. No man is an island and neither is an organisation, which is why Public Relations is an essential aspect of an organisation's strategy in its capability to create and maintain valuable relationships long-term as well as communicating with and influencing the right recipient.

Greatness

Our name is a reflection of our values and the activities we perform. Greatness is a word with a historic significance - the name illustrates uniqueness and therefore we see it as our mission to find the unique aspects of each of our clients and their business activities, and to apply these to the right context. Our ambition is to fill the word Greatness with meaning as to represent modesty, generosity and the ability to recognize the Greatness in others.

Public Relations, PR, is the practice of managing the flow of information and the professional relationships an organisation has with its internal and external environment. Organisations that take an active interest in PR ensure that stakeholders have access to information that gives an accurate and favourable image of the company.

Greatness PR offers Strategic Communications Planning that places a large emphasis on the transfer of strategy into action through the implementation of lasting and effective measures. Our mission with PR is to promote the key interests of our clients in order to generate long-term profitability and growth for the organisation. A co-operation with Greatness PR will signify a professional partnership that provides the client with qualified advice on decisions concerning strategy and how to best handle matters of press, lobbying and communication.

Strategic Communication

Greatness PR offers consulting in Strategic Communications aimed at the Executive level of the organisation. Our consultants will provide managers with professional guidance and targeted solutions to help devise and implement a Communications Strategy and successfully achieve the organisation's goals in both the public and private sector.

Public Affairs

Public opinion is constituted by the views, values and experiences of several individuals. To facilitate the process of understanding how public opinion is created Greatness will map out key issues and contributors in the public debate, helping the client navigate this important area of influence.

Media Relations

Creating mutual trust between an organisation and the media can be achieved through establishing long-term relationships that are equally beneficial for the involved participants. Managing press and publicity is a complex process where each instance requires specifically tailored strategies. Greatness PR offers knowledge on the nature of Media Relations- the crucial elements of a news story and how it is created, information on media contacts and how to establish an open and straight-forward dialogue with editorial media.

Reputation Management

A strong and positive reputation is often an organisation's most valuable asset. Developing strategies to establish, maintain and protect the corporate reputation is therefore of high priority, particularly in a challenging business environment. Greatness PR will provide the client with a deep understanding of the most important drivers of Corporate Reputation, covering areas of Personal PR, Crisis and Risk Communication.

Personal PR

The CEO and Executive Management constitute an important part of an organisation's overall reputation as they are the outward representatives of an organisation and its business activities. Greatness' Personal PR strategy includes methods to map out unique strengths and abilities in individuals and enhance and communicate these as part of a long-term positioning strategy. Our work aims to create and maintain positive images and a long-term positioning of key individuals in the organisation.

Crisis and Risk Communication

Sudden internal or external changes often create a large and urgent need for information. Greatness PR offers advice on how to predict and manage issues and negative events affecting reputation, and how to control the flow of information in unexpected matters or circumstances. Our consultants will create and communicate reassuring and trustworthy messages to the organisations interests aiming to safeguard reputation by steering the public debate in a positive direction.

Event Management

Creating events for networking is a crucial component of an organisations PR strategy as these occasions present an opportunity to expand the existing group of contacts and assists in communicating a message to the right recipients. Greatness offers strategic advice at the prospect of a large event and assumes comprehensive responsibility regarding planning and implementation of related activities.

CSR

In order to become a strong, profitable and innovative organisation with a unique reputation, organisations need to demonstrate good corporate governance by taking responsible decisions and actions. Good Corporate Governance and Corporate Social Responsibility has had a rapid development in recent years, placing large demand on organisations to act in a sensible and transparent manner in terms of their social and environmental impact. Greatness PR has the knowledge and expertise to advice organisations on how sustainable development can be integrated in their standard business practice in a manner that will generate profitability for both the company and society.

Almedalen

Almedalen is Sweden's most important political arena and networking site and gathers political influencers, decision makers and communication experts from around the country. Greatness have been present at Almedalen for eight years consecutively, resulting in extensive knowledge of the benefits individuals and organisations will gain from participating and how to successfully communicate their message through networking and active contribution.

Translations

Professional translation from Swedish to English and English to Swedish. How a message is expressed is as important as the content itself. A professionally developed communication reflects competent business practices and can be a determining feature for potential clients.

In today's global environment English is fast becoming the main language of use to conduct business and establish cross-cultural relationships. Presenting information in English is therefore an essential aspect to increase reach and availability to international clients. Our consultants are academically educated in English language and linguistics and have considerable experience in communication and translation. We have specialist competence in the areas of Public Relations, Information, Public Affairs and Economics. Translation should never be a mere word for word substitution; it is rather a delicate process of rendering the linguistic and cultural aspects of a text to convey a qualified message. We translate and develop communication for all types of PR related information and perform every project with a high level of skill, accuracy and reliability. We pay particular attention to details in order to ensure that the right message is conveyed in an easy and effective way.

Our aim is that every word of your communication expresses Greatness.

Web Solutions

Effective Public Relations technology is all about making connections and communicate compelling messages to a wide range of recipients. We create network solutions for all technical environments and offer development and implementation of websites, as well as ongoing maintenance and support. Our aim is to expand the concept of traditional web communication and provide innovative, high quality technical solutions.